When Kate Applin lost her mom, she wasn’t prepared for the mountain of paperwork, unanswered questions, and costly logistics that followed. In the midst of deep grief, she found herself navigating bank accounts, locating keys to safety deposit boxes, searching for passwords, and hiring lawyers to interpret and close an estate that had not been fully organized.
It was a wake-up call.
Kate realized that despite all our modern tools and technology, we still don’t talk enough about end-of-life planning.And worse, we don't plan for it.
The problem? Most people don’t know where to start. Estate planning feels intimidating, expensive, and too often reserved for the wealthy or elderly. But the truth is, end-of-life organization is something that benefits all of us—no matter our age or income.
So Kate and her co-founders built Binder.
Binder is a digital vault and guided planning tool designed to make end-of-life planning as intuitive and human as possible. It helps you organize your financial and legal life, your wishes, and your documents in one secure place. More than that, it prompts you to consider things you may not even realize matter: Who has your spare keys? What accounts do you manage online? Who should care for your pet?
Binder isn’t about fear. It’s about freedom.
We believe that thinking about your legacy and making your life easier to navigate isn’t morbid—it’s powerful. It means you’re saving your loved ones from stress and confusion. It means you’re making decisions on your terms. And it means you’re treating your life’s admin with the same respect you give your finances, career, and health.
This isn’t something you do once and forget. Binder is built to be part of your regular life maintenance. Like going to the dentist or renewing your license, it’s something that becomes part of your rhythm—and gives you peace of mind.
We created Binder because we believe this work should be easier, more affordable, and more thoughtful. It should meet you where you are. And it should be something you can start today.
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